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If anyone should've rebranded as Block, it's H&R Block. "It's cleaner."

I wonder if their lawyers are type type typing away at this moment...

H&R Block Blocks Block Rebranding?

H&R Block is well known as Block in the Kansas City area, where they’re headquartered, though I don’t know if that’s only among tech people or the general public.

And if they got then Jennifer Lopez as their spokesperson, they'd be a trillion dollar company right now.

Block is a reference to blockchain, ie Square is looking to move towards cryptocurrency more and more, so cube wouldn't have worked in this case.

Chain also has some weird connotations, but Coin might have worked.

Chainlink and Coinbase already exist so they might not have wanted to be too similar to them.

Missed opportunity on cubechain right there!

Jack has been pretty explicit that they're looking toward bitcoin only, not cryptocurrency generally.

Square Blockchain Corp maybe?

https://en.wikipedia.org/wiki/Long_Blockchain_Corp