They compete more than ever. Google, Amazon, FB, Apple are all developing AI, CPU and GPU chips that compete directly with Nvidia using ARM

You know why? Because working with Nvidia has become such a pain in the ass. That it's better just to do it yourself.

They charge you 10x for a gpu that's a little better than their consumer GPU but won't sell you the consumer GPU because they want you to pay 10x.

Now they will definitely do the same with ARM licensing.