Where would you say Solr falls short? In terms of search - it's definitely the case that ES has expanded beyond that (metrics, apm...)
ES is truly focusing on metrics and things and does have some features to make those use cases easier that Solr would probably need a lot of configuration/customization for.
So, Solr is about search. ES is about a specific set of use cases that rely very heavily on search.
And Lucidworks Fusion (commercial alternative to ES) is about big data and ML and full multi-tool pipeline on top of Solr.
There is a huge market just by going after that kind of customers.
So that’s where they’ve invested a lot in tooling and visualization.