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(Hi pt!)

I think you left out "Arduino-compatible." But I agree with the sentiment-- that's definitely poor form exhibited by Microchip.

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that's right! they also said with that "Arduino-compatible" and on the box it said "100% arduino compatible" - it wasn't. and they called it "Uno" which is the same name as the latest arduino :(

Back in the 90's, I was something of a PIC fanboy because their documentation was so damn good, and the PIC16F84 was great to learn on.

Are they just jerks now, or is there some more charitable explanation? Obviously, the company is filled with all sorts of different people, but are the people who have the power to change the marketing claims deliberately blowing off the truth?

marketing tends towards an exercise in who can lie the most and get away with it.

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