Sounds like something someone motivated to sell cars would say.
Even with subsidies, that first leg of depreciation is the steepest slope. Like I don't see how that beats just buying and owning it.
Supply is so constrained now (and was even before the chip shortage) that it can take up to a year to get a new car delivered, this changes the depreciation curve a bit.
Of course their incentives might be a bit different than yours are. ;)