-politicians made a big deal of building said spots when there were close to zero electric cars on the street. Many tv spots were bought. -people start buying electric cars en masse because hey, insfrastructure! Two free chargers per street! -no more easy PR to milk. Turns out scaling street charging will be expensive and bring no extra popularity. -Five years later, we'll still have two chargers per block but a hundred times more electric cars. Back to step zero.