>For years, Amazon has been quietly chartering private cargo ships, making its own containers, and leasing planes to better control the complicated shipping journey of an online order. Now, as many retailers panic over supply chain chaos, Amazon’s costly early moves are helping it avoid the long wait times

I hate to break it to everyone but Walmart has had it's own ships for the last 12-15 years. It was the only way they could guarantee timely delivery and stable costs, even when things were normal. For some reason the media thinks Amazon is doing something innovative? There is nothing innovative about charting your own ships and buying your own containers.

Now selling stuff at a loss for over a decade and a half to hook the public and then raise prices quietly to where it's less expensive to buy from brick and mortar is the real innovation. Who would have thought a company could do that for 15 + years.