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Understood. But you misunderstand me. I read that section of his About page, but it's not succinct enough.

If I were to walk into a crowded room and say, "For my business to succeed, I need an %X", what would be the value of X for it to apply to Sebastian's role? I can't just say "consultant".

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There's not a word for it, but I'm pretty every business ever anywhere would benefit from someone who "increases LVOC numbers". And the best business won't be stopped by the lack of a buzzword.

I took that as part of his point -- there isn't a convenient buzzword or easy label to describe what he does, which leads to fear and "people won't understand".

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