Not ashamed to be a Rust evangelist! The reason I mentioned Rust is because we spent a lot of time making the experience really fast - which is super important for a product like this. I really think getting the performance we have would have been enormously more difficult in any other language.
In general, Rust, C, and C++ are going to be faster than languages like Ruby*. He brought up Rust while discussing the performance of the new tool. Although performance is more complex than language choice, etc., saying it's written in Rust gives the viewer an approximate lower bound as to how fast the tool should be.
*: (GH started as a Ruby shop, so I wouldn't be surprised if that's what the original tool was written in).
Benchmark - ripgrep is faster than {grep, ag, git grep, ucg, pt, sift} (2016) - https://blog.burntsushi.net/ripgrep/