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Also interesting doubleverify.com is ranked 14th, the first I did not hear of.

Quickly looked them up, some sort of anti-fraud company, working with TikTok apparently. There website doesn't load for me, I'm wondering if they are target of DDOS attack which might actually move them up the rankings haha

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DoubleVerify is an adfraud and brand safety tracker. Basically, they ensure that your ads are displayed to people and not on questionable content if you dont want to. Most agencies and large direct advertisers add this 3rd party to ensure actual humans are seeing the ads, and thus the advertiser is paying for “good” eyeballs instead of “bad”. It’s essentially a 3rd party checking that the ad network doesn’t do anything naughty, which some sites have done in the past.

It's an ad tracker. It's loading in ads that people see, but isn't the source website generating the traffic.

Ah, that makes sense. I take it that its name is a play on "DoubleClick"?

I've notice some non-native English speakers use "double verify" where native speakers would use "double check" or "verify". It could be a play on that.

Or they had a meeting where the founders asked "what domain sounds twice as good as verify.com?"

thats a superplusgood question

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