For the past couple years, every time I visit my mom I borrow her phone and unsubscribe her from a bunch of push notification spam senders. It is way too easy to allow these notifications.
Reading the messages in that bug tracker from ecommerce sites, I really do wonder how many of their customers genuinely want pushes for coupons and ads vs how many just see a "you need to click some button to get on with things" and accept because that's just how computers seem to work for them.
Then again, I'm perpetually cynical on these because I don't want push notifications for anything that doesn't actually warrant an inturruption to my daily life. I'm not 'settling for email' as one ecommerce marketer puts it. If you are sending your email content to notifications, then my notifications will just become another email inbox and lose their value.