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I ain’t giving up my Fruit Loops for nothing.

Surely though, fruit loops could be produced more easily without paying for Kellog branding? Pirated cereals as it were?

That's pretty common, actually. For instance, Malt-O-Meal Tootie Fruities. https://www.maltomeal.com/products/tootie-fruities/

Also, both Kellogg's and Post make shredded wheat and Raisin Bran.