Be happy that's all it is. The idea of "negotiating" a car price has died in this economy. You let the car sales-person decide just how badly you're going to have to bend over for them - or they find someone else. You should see the markups people paid for a RAV4 prime (a kind of nice soccer mom subcompact SUV). I saw 20000$ markups in some places.

Dealerships and car sales people have always been scum - but an economy like this turbocharges their virility.