I think this process is now underway on honeycrisps. Lately they seem to have thicker skins and less crispness than in the early days.
The first time I tried Honeycrisps, I didn't like them and avoided them for years. Then I tried again and got much better ones.
I first bought Cosmic Crisp in a local grocery store, and they were great. Then I bought them directly form an orchard in the part of the state where they are grown (about 100 miles from here), and they were totally bland and thoroughly unimpressive. Now I'm back to buying them in grocery stores, and those are fine.