Also, distribution: Windows Defender requires code signing with an extended validation certificate, or going through the Windows Store. Otherwise users see a scary warning after installation how your app is probably a virus.

But using an EV cert means you cannot build on a CD service (it comes on a dongl). And users hate the Windows Store.

What am I missing as a mac person? I hear that most apps aren’t on the Windows Store. Is it normal to just have a virus warning and people ignore it anyway? Or can you just not distribute through a CD service?