Fred Wilson at http://www.avc.com writes very interesting stuff about startups he has a stake in, showing it's possible, but it definitely has to be considered whenever you read something by him.
Thats a personal blog. I would hope and expect a VC to write about the companies he has invested in on his personal blog. Cheerleading and all.
I'm not convinced that utter fiction makes for uninteresting writing, but it certainly lacks value as journalism.
> I'm not convinced a personal stake necessarily makes for uninteresting writing, though.
I don't think the objection is it's uninteresting, rather that it's unethical.
Resigned, but still writing for the site, which is continued bullshit.