Do you think how for example Andrew Chen markets himself and his book is gross?
Do you think how for example Andrew Chen markets himself and his book is gross?
I think it comes down to what you hear in this very thread, and often expressed by engineers; marketing and advertising to consumers can feel deceitful.
Business to business marketing is very different. You present your value to customers, they explore, and reach out when ready for more information.
If I could mentally associate myself with someone like Chen vs Gary Veynerchuck, Ryan Holliday, or Seth Godin, I would feel less 'gross'. I suffer the same problems as the OP and others here.
For my own product, I noticed that trying clever hacks is never that successful. Delivering proper value gets more and better responses. Looking backwards it always seems obvious "of course people prefer that".
It's possible that twitter is not for you, but maybe insightful blog posts are. A tweet lives for a day, but a blog post for years.
Maybe you can find a communication channel that works both for you and your audience.