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Not to take away anything from the presenters, but ...

Isn't "Hook - Appealing imagery - Polished, theatrical presentations" how the bubbles get inflated?

It can be. Nothing prevents these techniques from being used to pitch products without lasting value.

On the flip side, not using these techniques is a way to keep products with lasting value from ever taking off.

I dont think that is an essential "bubble" element. What was interesting to me about these presentations was how innovative, fresh, and simple they were. It was like they didn't care to stick to paradigms expected by investors in the audience...hockey stick graphs etc.

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