https://www.google.com/business/identity-attributes/ "You can now help your business stand out on Google Maps and Search by displaying the Black-owned attribute, in addition to the Women-Led..."
btw, I don't see a big distinction here if I actually would like to boycott Starbucks so I better boycott Google Maps then.
Wow, that's insane. I've always assumed this stuff is made up by conspiracy nuts (like the "War on Christmas"), but there it is right on their page!
It makes these sites so much less useful. Their unique location catalog is the reason I usually prefer Google, then Bing, over Here Maps or whatever OSM thing. But it's harder and harder to query it to receive anything useful.