A lot of activists see the (often) unnecessary flights taken by business travelers or celebrities, in addition to the entire private jet market. They, (probably) rightfully so, attack this behavior. People who travel maybe once a year or less, say for vacation or to visit their families, feel now attacked as well and fight back. This may be their only bit of luxury which they saved up for. I can totally understand such a reaction.
As is regularly the case this develops into a flame-war and in the end more and more extreme viewpoints are taken, and the nuance gets lost.