Enragement is engagement, and how better to enrage people than scaring everyone out of their wits and politicising everything as far as humanly possible? I'm certainly no COVID denier nor vaccine sceptic, though to me it's astonishing how little discussion has happened around the fact that everyone from some randomer's blog to major media outlets have every incentive towards alarmism and sensationalism and no incentive at all for moderation and sober analysis.
If you're a media outlet of any description and you write articles / film videos using hard-hitting emotional language to make people as terrified as possible, they'll be doomscrolling through your content all day and seeing lots of ads in the process. Even if it turns out your content was complete bollocks, you still got the engagement and ad revenue and by the time you post a correction (if you even bother) the news cycle has moved on to the next Horrible Truth you Must Read All About Right Now Or Else Bad Things will Happen to You. If you instead write a calm, measured article that right off the bat admits the caveats with any scary claims then nobody will read it and your potential readers/cash cows will be off on your competitor's sites that are using sensationalist and alarmist language.
The depressing thing is that even the average 'masks and distancing every winter forever' people and average 'restrictions are just a cover for politicians to consolidate their authoritarian power' people have far more in common with each-other than they do with say, Rupert Murdoch. So much completely artificial hatred has been generated and it has driven completely needless shards of anger and resentment between colleagues, between friends, and between families.