> If it works as advertised I don't think people would blink an eye at paying 5 figures for it.

>> [snip]And most of the Western world has healthcare where this would be covered for all citizens.

Well, let's be honest with ourselves here- if it's covered for all citizens, they probably wouldn't bat an eye at it whether it costs five figures or one.

Which has absolutely no relation to the claim that people would have no problem paying five figures for it. Additionally, public availability is often poor. For example the UK has a large and thriving market of private TMS clinics, with multiple competing providers.