Ethereum Name Service (ENS) https://forkast.news/what-is-ens-ethereum-name-service-how-d...
> After all, a programmer doing the most basic test of a web3 prototype is going to need to get the cryptocurrency, spend the cryptocurrency, and any application will require all users to get the cryptocurrency as well. If this gets abandoned quickly due to the inevitable technical failure “web3” still accomplished its goal of getting more suckers in and extracting their money.
Hard to take serious the rest of the blog when he doesn't seem to be aware of development testnets that exist for exactly the above reason. Or familiar with scaling efforts, or some of the long term ethos of the crypto developer community.