It's like walking into a grocery store and the banana you really want it 1$ and you'll buy. Because that's the price that highly sophisticated middlemen between the store and you have determined to be good.
The liquidity argument is abstract and unquantifyable enough to be used as a fig leaf for the industry. Real investors who are in it for fundamental values, dividends or strategy don't need to sell in a nanosecond. Now that you can sell in a nanosecond your deal is bad, as in the moment you hear of the Volkswagen scandal all the trading algorithms are done with their work already.