Thanks for your reply. But I don't feel that has any real bearing on my point. Investing and building a product are two different things. Steve Jobs took a class in calligraphy. He has said that is why the Mac has beautiful typography and that Microsoft basically copied what Apple was doing, so had he not done that, it's likely no computer would have good typography. I imagine that would have been a significant problem and would have seriously hindered the computer industry. It's a "touchy feely" kind of thing -- I mean it's about aesthetics (or more generally what has personal appeal to humans), which often get dismissed as icing on the cake but, in reality, design of that sort has significant value in terms of legibility and therefore ease of use.

So I think it is pretty widely acknowledged that his influence goes far beyond figuring out how to make money. It goes far beyond merely building Apple. Microsoft copied what he did. His value judgment about what was important (with regards to typography) has thus basically influenced 'all' computers. What I don't think I have ever seen anyone explicitly say is that without his insistence on good typography, it's possible computers would have never been popularized to the degree they have been. That's the kind of thing that mere self discipline doesn't fully explain. I think that's the kind of thing which falls in the "mystique" category.

Peace and have a good day.