It looks like another project from Fight for the Future [0]. They got their start with the original SOPA/PIPA blackout protests. They've done some legitimately great stuff.
Unfortunately they've clearly listened to the same god-awful consultancies that other major charities have, and gotten really sob-story heavy. They also share your data with everyone else in the non-profit space, who will soon be begging for your time/money.
Ask me how I know...