If they were, none of them would own 60% of the total market. There would be many more market participants and there would be no barriers to entry. That's what he was referring to.
In a market where there are no barriers to entry (i.e. perfectly competitive), the long-term price will tend to zero.
Now that I am thinking about it, even though the internet is 'free', and has very low barriers to entry for some businesses, I can't think of an example of some sub-industries (search, social networking, video hosting, etc.) online where the market is perfectly competitive. There is always an inherent advantage and some outsized competitor, relative to everyone else.