It’s nice to be friendly and all that, but if I’m spending time on vapid, promotional activities on a platform that’s not mine and not very mature or controlled, then I’m subject to other vapid, promotional activities like deplatforming me to cannibalize my fake internet points.
I think it’s essential to focus on some skill based activity and work on improving that skill and have the community elements secondary to that. I don’t think it matters if it’s woodworking or mushroom foraging or anything, just have it be about something.
Otherwise I think it devolves into a negative spiral of screeching about whatever to gain attention. Without a value anchor, I think it breaks down.
The article/screed focuses on a single target, but as more people spend their days in virtual space, they will have to contend with this kind of coordinated harassment.