I reckon it's not fair to compare Xiao Mi with Baidu, baidu is an evil company with evil history, they sort the search results based on how much clients would like to pay, similar with AdSense, but the ad supported results are blended with normal search results without indication. A year back they even publish fake medicines in search results.

This is one of the story: http://www.forbes.com/sites/ericsavitz/2011/08/16/baidu-slid...

Baidu no longer a startup company, they control the search engine market in china, ordinary people don't have the concept of search engine, baidu it is...