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Moreover Tinder has an incentive to keep the paid users paid my making sure it is difficult for them to find a match. The most lucrative customers for matchmaking sites are the most desperate. Even with a lot of competition due to network effects most of the people would always be driven to the most popular sites.

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> Tinder has an incentive to keep the paid users paid my making sure it is difficult for them to find a match

An evil data scientist would put almost exclusively users on your screen who you are interested in but they are not interested in you to boost your spendings and would mix a small portion of good bidirectional matches just to make his purpose less obvious. Fortunately evil data scientists does not exist... I mean I definitely wasn't paid to do anything like that. Never.

They don’t even have to be doing that on purpose, if one just optimizes the revenue per user metric he’s effectively doing the same thing even if not on purpose.

It's ever better if you use some type of AI for this, then no one "knows" that are actually doing that.

"I didn't do it on purpose" and "no one knew what we are actually doing". I gonna call it the "data scientist's switchblade...

Banning a paying user seems counterproductive though?

Tinder didn't stop charging him when they banned him.

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