Not really. I don't mind there being a near-monopoly on facial recognition software if it takes a large company to handle the needed guidelines and potential liabilities.
If the bureaucratic obstacles for using a technology are so high that only very well funded companies can overcome them, then those companies effectively form a cartel with the state in the use and abuse of those technologies.
If citizens had stronger protections against the application of the third-party doctrine in the US, we might have less to fear. Currently though, the greatest oppressor of personal freedoms through technology is the United States Government. They can and will use "guidelines and potential liabilities" to weaponize new technology while making it next to impossible to counter the threat.