Existing vehicles may get it re-enabled for free, but next major vehicle refresh I suspect we'll see the RF remotes dumbed-down as hard as possible that you'll pay them a monthly fee to regain the functionality.
Existing vehicles may get it re-enabled for free, but next major vehicle refresh I suspect we'll see the RF remotes dumbed-down as hard as possible that you'll pay them a monthly fee to regain the functionality.
I have a hard time understanding how a feature like this may be "unintended". Someone needs to add this functionality to the car, it's not like it's an undefined behavior of the circuitry, akin to a C compiler. If they wanted to remove it, they should've just removed it.
Obviously remote start can't be unintentional, but this is the kind of thing that's usually a simple config change away from working. Likely 3rd parties would have RE'd how to enable it in the aftermarket like they have for other cars too.
I think they saw an easy way to monetize something most might not realize they already have (share holders love recurring revenue).
The backlash now leading to a poor back-pedaling, with the final act being to remove the included non-centralized feature. Overall just an early introduction to the app that will take precedence, leading to the desired subscription income.
They could have taken the route of, 'sorry for not documenting this better' - and keep remote start separate, and actually mention it in the manuals.
Instead they nearly shame users for learning about having the feature and being upset.
Hasn't Toyota differentiated itself in the past specifically by trying to provide lasting value?
With thousands of workers marching toward that goal for years?
What happened?
Even the less savvy consumers say WTF, so you can only imagine the cluelessness of the actual "businessmen" involved.