Isn't this just scrum? Scrum is very popular.
I think his advice suffers from the same problem Scrum does, which is that it's simultaneously too generic and too constricting for anyone to perform it correctly and get good value out of it unless they just happen to be really excellent at their jobs or have a great team leader.
So what I'm hearing is that that wasn't clear. Since a few people said that here, I'll make some edits to clarify. If you have any suggestions as to where the confusion is, I'd love to hear it. Thank you!