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For many years, one of the biggest sponsors in MMA was a small, niche, industrial product. It was cheap and made the owner of the brand happy, so bought the ads. Arena naming rights probably aren't cheap, but at a small company there might not be many people who have to weigh in on the decision.

https://mmajunkie.usatoday.com/2014/01/so-what-is-a-dynamic-...

The city owns the arena. The company employees 800 people in the state. They aim to reduce single plastic usage. The former naming rights were for an indian gaming casino. The two people who founded the company are former intel execs.

This is mostly city politics with some money coming back 9 million a year). The city gets some money, some progressive branding to be used during elections, support for local jobs and probably has some personal connections attached.

Pretty sure that the Suns own the among rights, not the city. Is Footprint really paying $90 million cash to the Suns as the deal is reportedly valued at?

My first guess would be for some large environmental tax write-off.