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Well Zuck has said that Oculus Quest 2 sales are over 10 million devices, and the graph claims 2020 + 2021 is 12 million devices.

Considering then that the Quest 2 came out October 2020 it doesn’t seem like the graph can be far wrong. As the devices are very close to each other on the graph though it’s hard to say if the headline is correct.

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I didn't check to see how the data was collected on the chart, but might this count app downloads per person rather than raw download numbers? I might have an app installed on multiple devices, but I'm still using the same Google account.

It uses app downloads as a proxy for device sales - which was OP's criticism (as you noted, this could be multiple app downloads per device), but in reality the numbers for app downloads seem to approximately tally back to the publicly disclosed figures anyway.

There was also an FTC filing associated with the Quest 2 face interface recall that disclosed US sales numbers in the millions as well. 10M devices is a reasonable number.

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