Ditto, I just want something that isn't Google. That company has too many fingers in too many pies.
DuckDuckGo isn't more private. That is like when Google was serious about the Don't Be Evil slogan - there is nothing technically stopping them and sooner or later principles get worn down by reality (commercial, political or otherwise).
They are sincere today. Great, thanks. But there is nothing here to guarantee what they'll do in the future. I argue that people should use DuckDuckGo. But privacy combined with a public, ad-funded, search engine is just an unreasonable expectation. Anyone looking for that will be disappointed. But they are smaller and more focused - both of which are good if you want to be strategic about data leaking out.