More people getting familiar with how reliable email systems work is a good thing.
With regard to sending mail, a few things go a long way. Check your IPs on dnsbls before sending email from them. Don't expect to send mail successfully from a public cloud address. have at least one backup mail system that isn't listed in any dnsbl. Use separate IP addresses for transactional email, user email and bulk email. Deploy SPF, DKIM and DMARC for your domains.