Er, yes. All those players are paying about $1000 to get into the game and then grinding away to get Smooth Love Potion tokens. This is the SLP price graph.[1] Down 92% since the peak. A lot of suckers lost big. Many of them poor people in the Philippines, where Axie is big.
Axie is frantically trying to obfuscate this with a second token, PR, claims of new revenue sources, etc. It's not working. In the end, it's a classic Ponzi scheme, and it collapsed after only a few months.
[1] https://coinmarketcap.com/currencies/smooth-love-potion/