Mozilla Publishes Do Not Track Field Guide

Also news today is Mozilla's announcement of a special blog focusing on privacy: http://blog.mozilla.com/privacy/

> We have more users who’ve turned on DNT within Firefox than are using Adblock Plus ... we’re seeing almost 5% of our user base with DNT enabled

That's a staggering pair of statistics. More people care about not being tracked than not being shown ads, and there is a significant number who don't mind ads but don't want to be tracked.

It's easier to turn on DNT (set a preference) than use Adblock plus (know about it, find it, install it, restart, choose a blocking list).

I implemented DNT a couple days ago on Playtomic. I think it's a great idea and I hope it reaches near-100% adoption with harsh penalties for companies not respecting it.

I really don't mind being tracked, as long as I can turn it off occasionally or when a guest is using my computer.