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I am with you, I am 27 and really had no clue what the heck Zagat is. I knew they reviewed food places, but why they are trusted or why I should care? I am more interested in my co-workers opinion.

I don't see this as a great purchase for Google either. They already put business reviews from other websites on their listing pages. I have seen Zagat ratings on various pages. Why couldn't they just pull it in also instead of buying the company?

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28..always been aware of Zagat. Who knows, travels, what you read, etc. Zagat rated over the last few years has definitely seemed to not be as indicative, as before, of the highest quality of restaurant.

oh man. The first time I saw a "Zagat rated" sign I was so confused. "Is this some sort of 'American Psycho' tie-in? why would an upscale pizza place pay to be related to that book?"

I was certain zagat was made up by Ellis for his book.

I'd never seen it until I moved to the bay area, where a 'Zagat rated' usually means "Yes, this is a chain, but we pretend really hard that it's not fast food."

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