The Omnigoogle
roughtype.com
roughtype.com
What? How can he conclude that after spending several pages examining how liberating information is commercially beneficial to google? I'm sure I can look at early Microsoft in the same light, if I so choose. No, the difference isn't the perceived righteousness of their crusade, but their keen ability to stay righteous. They haven't fucked up in any big way yet. How long did it take Microsoft to start fucking up?
Also, a lot of webpages exist just to provide information, and aren't bothered about revenue, and you won't find Google ads on, say, Geocities pages.
So, you are right. Not everyone is bothered about revenue, and not everyone uses their advertisements, but more people online and more websites online means that Google will make more money.
Reminds me of the noble end pursued by the Machines/Robots in I,Robot.