I think there is a definite enhancement to foods that spices provide but there is a big difference between enough spice to break a sweat and having a numbness on your pallet for example and feeling like you are going to die.
Like I said I like spicy food but not to extreme that my stomach is upset for hours after eating it and finding myself suffering on the back end for 3 days after eating it.
At some point it is just self abuse and should not be seen as a sign of strength or masculinity but rather stupidity along the lines of eating Tide pods or doing the cinnamon challenge solely for the entertainment of others watching you suffer.