You're getting downvoted for a perfectly reasonable question.

No we don't - because chess is a super-minority niche interest. The danger of social media is that it's social mass media - designed to be as addictive as possible to as many people as possible in as many different ways as possible using as many different techniques as possible.

And that's before getting into the dangers of targeted micro-niche ads used for political ends and/or individual belief and behaviour modification.

Without regulation it's an absolutely toxic medium.