Please research shock and endorphin release and reconsider your argument.

I understand that many people enjoy the sensations related to eating highly spiced foods but as the article mention this can result in hours of digestive discomfort and sometimes there is a 3 day price to pay for indulging in such activity when expelling what was consumed.

I feel there is a reasonable argument that pleasure through pain is a self destructive activity along the lines of "cutting" or auto erotic self asphyxiation.

Glorifying such things is in my opinion has a negative outcome.