The problem is that the sane alternative, where people can get fed while selling quality a-la-carte content directly to the reader, doesn't really exist. If one or more review sites would work to develop a good reputation, I'd be happy to spend a one-shot $3 or $5 on their (for example) wireless earbud reviews. But this thing basically doesn't exist (or at least I can't find it, because of all the aforementioned shit-quality search engine results). Someone upthread mentioned a German site that does this, but then someone replied saying their expertise is limited and their reviews in many product categories aren't that great. Then we have things like Consumer Reports in the US, but I've found the quality of their reviews to have declined over the past decade or so; I've read some of their free content for product categories where I'm already knowledgeable, and I've disagreed heartily with enough of their findings to be skeptical of them.
When it comes to news and opinion pieces, I'd be fine paying on a per-article basis, but we have no established micropayments system, and I'm not paying $10-$20/mo for each of the 50 sites that come up in various news aggregators I read and have paywalls. There are a few sites and YouTube channels that I read/watch nearly daily, so I subscribe to their Patreon or periodically drop money in their donations bin. But the majority of the content I consume comes from various sources, from a list that changes nearly daily.
> Maybe we designed a shitty system with bad incentives
Who is the "we" here, though? I would love to change this, but I feel pretty powerless to do so. At least not without making it my life's work, with a very high chance of failing at it regardless.