We can't build another AI black box to try and do that. There is a option in search to report spam or improve search results.
Out of our laziness and expecting getting everything perfect, sometimes collectively working and reporting bad content-copying websites, etc. would be collectively useful for all.
Search had gotten so good that we probably expected to get perfect results everytime. Untill bad guys started to game it. I beleive it's more of cat and mouse game, and where all users collectively should help and mark as spam.