Google itself is part of Big Tech Social Control. They're not willing to engage in services where they're not ultimately in control, like RSS. They suffered in the short term, but if you've struggled to find the RSS feed for a website or a podcast lately, that's exactly what they were trying to achieve.

and so did facebook (=> remember friendfeed).

> most people wouldn't set up a blog

well, that's the unspoken fallacy: becoming active is cumbersome.

But that doesn't have to be, it could be as easy as renting a domain and copying a single file. (Plug: https://demo.mro.name/shaarligo)

But if taking a breath is too much of an effort, one may well remain unheard.