Short answer: because people upvote it. Long answer: because it shows the ubiquity and the power of technology in our lives. They were busted because someone had the stupidity of sharing the video on social media. They were blacklisted by other Canadian airlines flying to/from Mexico probably after the flight manifest was shared with them by Sunwing. Also, now this story is probably going to rank higher than any other press about them in Google.

I am not saying what they did is good. In fact all of the Canada, going through the brutal Omicron wave right now, is jumping on the scolding and memefication train. But this is straight up Black Mirror material.