The question, for me, is actually "how is this any different than <monopolistic centralized surveillance ad platform>”?
Because I still remember high school and how every single one of these monopolistic centralized platforms sold itself to me as "Come to us, we represent a new free and open society unencumbered by stodgy authorities!".
You know, the exact same rhetoric these new web3/crypto companies are selling. Sounds like Animal Farm all over again to my skeptic ears.
Remember when Twitter was the future of decentralized discourse free of government tyranny where you can organize political protests free of oversight and manipulation from your local govt? Hell it's a big part of why arab spring worked!