This story was provided, probably almost word for word, by a PR person to the NYT reporter.
Definitely not. The idea for the story was provided to the reporter, probably by a P.R. person. The reporter conducted interviews with representatives of the company, some of whom are quoted in the story and some of whom aren't. The reporter went away and wrote up the story himself. It was edited by at least one line editor and at least one copy editor. The reporter, line editor, and copy editor have all beaten many competitors to obtain jobs at the most prestigious company in their field.
If anyone at the New York Times were found to have submitted a story that was "provided ... almost word for word by a PR person" that person would be fired and the paper would issue a public apology.
Again, I'm not defending the story, and I'm sure the PR person who pitched it was thrilled by it. But, you know, Steve Lohr's byline is on this story, and you've accused him of pretty bad professional misconduct, and I don't think that's warranted.